Staffing Forecasting and Planning by Stanley M. Gully & Jean M. Phillips

Author:Stanley M. Gully & Jean M. Phillips
Language: eng
Format: epub
Publisher: Society for Human Resource Management
Published: 2009-01-15T00:00:00+00:00

It can also be helpful to identify and track trends that might affect future labor-supply quality or quantity. Companies such as Microsoft watch college-enrollment trends and have expressed concern about the number of U.S. students pursuing computer science degrees. Kevin Schofield, general manager of strategy and communications at Microsoft Research, states, “We want to make sure that there’s a rich pipeline of great talent that we can hire to build fantastic products, in our own company and in our partners’ companies as well, because it’s about the whole industry and not just the products that Microsoft owns itself.”22

Financial-services company Capital One develops three-year labor-demand forecasts by anticipating business drivers and changes that will impact its headcount needs. Proprietary forecast models determine what its maximum sustainable size is in any given market. By analyzing factors such as the population in the area that might apply to Capital One and demographic trends, it estimates what percentage of the population is likely to apply to Capital One over time. It then determines what percentage of applicants are likely to receive job offers and calculates when its labor reservoir will be depleted to the point that it can’t hire enough people, which becomes its long-term maximum sustainable size around which it plans its expansion strategy. Capital One also does a zip-code analysis of employees in the area to determine be optimum areas in which to locate, so that it doesn’t lose existing employees to new sites.23 Some health care companies have even developed their own nursing schools and partner with other educational programs such as radiology schools. This helps to ensure a flow of applicants by allowing the students to work as interns/externs and to become aligned with the organization.

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