Speed reading by Buzan Tony

Author:Buzan, Tony [Buzan, Tony]
Language: eng
Format: mobi
Tags: Speed reading, Speed reading - Manuals
Publisher: NY : Warner Paperback Library
Published: 1972-10-20T04:00:00+00:00

Regional Pre« Developi

5 Daily Telegraph. World's largest Ci

1^96 Daily Mall (Lord Northcliffe)

1965 Monopolies & Mergers Act (includes Newspapera)

was required more rapidly, and more people were able to read. As a result many of the world's newspapers were founded between 1840 and 1900.

In the early 20th century newspapers fiiourished, but even now, after a fairly short existence, many are entering more diflBcult times. One reason may be the spread of television, which in many cases can give a more immediate and personal coverage of a news event.

In the western world we may well be entering a stage in which the newspaper will change its function, dealing less with immediate news and more with summaries, analyses, and comment.

A graphic guide to the historical development of British newspapers is included on the preceding page. The most recent collapses and mergers add interest to this overall picture.

Lest we become too concerned with our own press it is worth-while to take a quick look around the world at the circulation and influence of newspapers other than our own. The picture is astounding, if not a little disturbing!

1. Asahi Shimbun of Tokyo. Circulation 9,000,000 copies per day. This paper is not simply a popular daily; it exerts an enormous social and political influence.

2. Izvestia, Circulation 8,000,000 copies per day.

3. Komsomolskaya Pravda. Circulation 7,000,000 copies per day. Both Izvestia and Pravda are read by many more millions of people than the circulation figures show, being distributed throughout the entire Communist world, especially to the Communist leadership. These papers present a comprehensive picture of the Communists' view of their activity in all national and international spheres, as well as their view on matters connected with education, athletics, entertainment, and general philosophy. It has been suggested that these papers actually reach hundreds of millions of people!

4. Fen Minh Fih Pao of Peking. Circulation 2,500,000 copies per day. Although this circulation figure is not so high as the others already mentioned, this newspaper in fact probably reaches more people than any other journal in the world. It is the channel of state information for China, and is read out over the radio, on the trains, and on the factories and farms. Copies are also placed in glass-enclosed holders at intersections and market places.

5. The New York Times. Circulation 1,000,000 copies per day. Once again the circulation figures here are misleading, for this newspaper is read mainly by the leading economic, political, and communication conamunities in

America and much of the Western World. Its influence on opinion-leaders throughout the world is enormous.

As a matter of fact the vast majority of the world's quaUty press seldom exceeds a daily circulation of 400,000 copies, and this includes three of the world's most educative and analytical newspapers: Neue Zurcher Zeitung of Switzerland, The Times, of England and Le Monde of France. As with Fih Pao and The New York Times, the circulation figures can be somewhat misleading in these cases, for the influence of these newspapers is considerable.

Having viewed newspapers in their international and historical setting, let us discuss briefly approaches to reading them.

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