Social Media Marketing eLearning Kit For Dummies by Phyllis Khare

Author:Phyllis Khare
Language: eng
Format: epub, pdf
Publisher: John Wiley & Sons, Ltd.
Published: 2012-02-02T16:00:00+00:00

Figure 4-13

3. Post one of your songs in a status update by clicking the Share This Track button to the right of any song on your BandPage.

4. Select Post to Fans.

5. Craft your message and then click the Share button.

On your Facebook Page, people see your post with the link to listen to the song, as shown on left in Figure 4-14. They can then click the Buy button (on the right in the figure) to purchase the song or entire CD.

Figure 4-14

Announcing your e-commerce to the masses

When you’re ready to start selling on Facebook, whether it’s a physical or virtual product, or services, you have to let all your fans know when those products or services are available. The way to do that is to post an announcement and possibly a reminder. Remember to not push your marketing message or product links all the time in your posts.

Here are some fun marketing things to do with your Facebook store:

Conduct a contest with a prize from your store.

Promote your store through a Facebook ad.

Include your store URL in all of your traditional marketing.

Post updates for the Facebook Page fans.

Post pictures of your products — and ask your customers to post photos, as well.

Creating a custom landing page

Another way to make sure people know about your store is to create a custom landing page, like the one shown in Figure 4-15. A custom landing page (sometimes called a welcome page) is the page that everyone sees when they first go to your Facebook Page until they like your Page. After a person clicks Like on your Page, she then sees your Facebook Wall when she comes to your Page instead of the custom landing page.

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