Social Marketing Digital Book Set by Korhan Jeff;Stratten Scott;Zarrella Dan;Goodman Gail F.;Stratten Scott;Zarrella Dan;

Author:Korhan, Jeff;Stratten, Scott;Zarrella, Dan;Goodman, Gail F.;Stratten, Scott;Zarrella, Dan;
Language: eng
Format: epub
Publisher: John Wiley & Sons, Incorporated
Published: 2014-01-31T00:00:00+00:00

To Ali and Zak—thank you for your honesty and inspiration.

Preface

HOW BUILT-IN SOCIAL WILL HELP YOUR BUSINESS—A THREE-STEP PROCESS

This book is organized into three essential components or strategies, all of which build on your present marketing strategy, and of course, incorporate your process for closing sales.

First, we focus on the transformational shift in the business environment, why and how your business needs to adapt to it, and how a content marketing strategy is integral to accomplishing that online.

Then we get into the techniques of using social media well, by engaging with communities: getting to know them, helping to solve their problems, and ultimately building trust that can be converted into new business. It’s a simple formula for helping people to know, like, and trust you and your business.

The final component of the three-step process shows you how to convert that trust into growing and sustaining your business, regardless of the economic conditions.

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