So, What's the Bottom Line? by Saftlas Yitzchok;

Author:Saftlas, Yitzchok; [Saftlas, Yitzchok]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2015-08-15T00:00:00+00:00

In all, planning and goals aren’t just for airplane pilots – they’re for you too! Be sure to create successful marketing goals that will accurately guide your business or organization’s marketing campaign... and, like an airplane, your profits will soar!

BOTTOM LINE ACTION STEP:

Assign a marketing budget in proportion to your vision.

STAMP an

IMPRESSION

Some nations generate revenue by exporting food products or electronics – others, with automobiles or oil. And for a select few, profits are produced with postage stamps.

Postage stamps!?

Yes, those colorful paper stamps pasted on envelope corners are actually tremendous cash-cows for certain foreign countries. You see, stamp collectors are always looking for elaborate postage stamps and limited edition prints. So these countries continuously print limited runs of unique, different and colorful collector’s edition stamps to feed the masses of collectors looking for exclusive finds.

As the matter of fact, according to Wikipedia, the stamps produced by these countries far exceed their inhabitant’s postal needs. But that’s alright – the stamp collectors are there to snatch up (and pay top-dollar for) the leftovers. Due to this trend, the annual world output averages about 10,000 different stamp types per year.

Sounds impressive? Perhaps. But here’s what’s even more impressive: you too can generate tremendous profits by utilizing the benefits of postage stamps.

No, you don’t have to be a third-world country printing limited editions of colorful stamps adorned with dancing elephants. All you’ve got to do is think like a first-rate marketer – and use the power of stamps to sell your message via direct mail.

How? Firstly, while the letter and envelope of a direct mailer are extremely important, don’t forget about the type of stamp on the mailing’s front. Marketing personality, Alan Sharpe, recommends using commemorative stamps that will make your mailing stand out amongst the standard “Forever” stamps and corporate-looking metered postage envelopes.

But you are not limited to using only one stamp. A combination of two, three or even four different postage stamps (all adding up to the required postage amount) will add some major pizzazz to your mailing and allow it to stand out in mailboxes. And the best part of it all? This eye-catching (and profit-generating) trick won’t cost your company, organization or school any more than the price of a regular, standard-looking stamp!

Alternatively, if you don’t have the patience or time to paste four different stamps on each envelope, why not settle for one stamp... that has a unique shape? There are numerous stamps that deviate from the typical square, ho-hum look. Try a triangular shaped stamp that will be sure to stand out in a batch of envelopes. Or go for an oversized rectangle that guarantees to catch the recipient’s eye – and arouse their curiosity.

As of late, the United States Postal Service authorized PC Postage – sets of personalized stamps that display your personal photo. There’s no reason why businesses or organizations, shouldn’t take advantage of this attention-grabbing opportunity. Just constructed a new building? Show it off on mailings for your donors to appreciate and admire. Launching

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