Snapchat Marketing Excellence by Brock David;

Author:Brock, David;
Language: eng
Format: epub
Tags: snapchat marketing, marketing on snapchat, youtube marketing excellence, snapchat affiliate marketing, snapchat marketing strategies, snapchat marketing ideas, Snapchat excellence learning ebook
Publisher: Scribl
Published: 2019-02-19T00:00:00+00:00

Chapter Nine:

Discover – Snapchat’s Partner Program

One thing you may be interested in knowing about is Snapchat’s partner program called Discover. This program is pretty much out of reach for anyone who isn’t a major brand because of the $750,000 (per day) price tag, but there are actually other ways to get on Discover then by being a partner with Snapchat.

Some of the major brands are letting other brands advertise on their Discover space for a lot less than they are paying for their Discover spot. This is a way for the brands that are advertising on Discover to get some of the money back that they are spending and it is a great way for anyone with about $50,000 to spend to get a huge amount of exposure.

For smaller brands, unfortunately there is nothing yet that they can do to start advertising with Snapchat. There would have to be some sort of major overhaul to the application if they were going to start allowing people to advertise on snaps and videos and other places around the site. Right now, there is nothing that is the equivalent of Facebook advertising for small businesses and people with products or services to promote but that may be coming in the future. Snapchat has only recently been able to get enough followers to command the kind of rates that they are getting from their Discover program.

So the bottom line here is, if you have a great deal of money to spend on advertising then Snapchat may be exactly what you need – or at least advertising on one of the brands that are currently on or will be on Snapchat’s Discover program in the near future. If you have a small business or you just want to advertise products and services, then you should use Snapchat for marketing purposes in the ways that we discussed in this book rather than advertising on the platform.

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