Smashing Book 5: Real-Life Responsive Web Design — Part 2 by Magazine Smashing

Author:Magazine, Smashing
Language: eng
Format: epub
Tags: Smashing eBooks
Publisher: Smashing Magazine
Published: 2015-06-23T16:00:00+00:00

The sign-up form for MailChimp’s UX newsletter allows recipients to choose an area of interest.

A sign-up form is the most basic way to glean a bit of hard information about who your audience is. Having that information is immensely powerful, because it allows you to tailor the design, development and content of your emails to better serve relevant and useful content.

You can focus enough to give that one person — or a group of people who think in similar ways — what they want because email is a much more iterative medium than a website is; it’s possible to test, tweak and tune your message so that you zero in closer and closer to something people value, since feedback is on a quicker timeline.

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