Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling by Sobczak Art

Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling by Sobczak Art

Author:Sobczak, Art [Sobczak, Art]
Language: eng
Format: epub, pdf
ISBN: 9780470619803
Publisher: John Wiley and Sons
Published: 2010-03-03T22:00:00+00:00


“I’m ______ With ______. Are You Familiar With Us?”

If they aren’t familiar with you, you’ll have to explain your company anyway. It’s not to your advantage to do it after they have said, “No, I’m not familiar.” Plus, you haven’t given them a reason to answer your questions or to care about your company. If they answer that, yes, they are familiar with you, but they’re not a customer, it leads to the beginning of a potentially uncomfortable situation, almost putting the person on the defensive. You do indeed want to find out what they know about you—later. Do not make that the focus of your opening statement. After you’ve generated some interest and curiosity with your brilliant opener, you can say, “By the way, so I’m not being redundant with my questioning, does our company name sound familiar at all to you?”



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