Show Me, Don't Tell Me (prop) by Dave Holston

Author:Dave Holston
Language: eng
Format: mobi, epub
Publisher: Adams Media
Published: 2019-11-13T16:00:00+00:00

HOW TO: Storytelling

1. Define

Define the goals of the story. Ask, “What do we need to know about the customer’s experience?”

2. Format

Prepare storyboard frames for the participants to use. One approach is to use the customer journey framework, creating a separate picture box for each step of the journey—attention, interest, decision, action and satisfaction. Under each picture box, allow room to write what the customer is doing, thinking and feeling, as well as their frustrations and successes.

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