Selling the Pain vs Selling the Gain(Business & Advertisement): how to choose a good advert appeal & create an advert copy that SELLS. by Richie Montes

Author:Richie Montes [Montes, Richie]
Language: eng
Format: mobi
Publisher: Zrimon-Info-Hub
Published: 2016-06-02T04:00:00+00:00

Customer Appeal tips for writing an Advert Copy

For a copywriter to achieve these four ingredients discussed above in his advert copy, the following are some of the appeal tips that will guide him to his goals.

Seduction not summary: when writing an advert copy, mystery, curiosity and seduction should never be missing in the heading or title. Example of a summary heading is; meet your audience where they're right now. Example of a seductive heading is; learn how to uncover the one thing your audience really wants to buy from you. Which one is more charming to you? You don't need telling me because I know your answer already. This tip is for the attention grabbing ingredient of an advert copy.

Personality of words: every word on earth has a connotative and denotative meaning. The connotative meaning of a word is the meaning in the contest in which it is used. That is, the meaning of a word other than its dictionary meaning. While the denotative meaning of a word is it's dictionary meaning. Every word used in an advert has the way it impacts the audience hence words should be carefully chosen when writing an advert sales page or story. For instance, the word easy has a connotation of cheapness and shortcuts but the word simple gives the feeling of minimalist charm and sophistication. This tip is the interest ingredients of an advert copy.

Value exchange system: how much a prospective customer is willing to pay for a product or service is based on one thing and that is: not how much the product or service is really worth, but how the prospective customer feels about such product/service. Hence feeling is part of the value exchange system so get this in mind when creating an ad copy. Once prospective customers have a good feeling about your product/service, they will be willing to pay any amount even though they're aware you're over charging them. This tip is for the desire to buy ingredient of an advert copy.

Emotional appeal: an emotional appeal is the first step to getting noticed in the noise of a busy market and getting your customers right on your doorstep. Give your prospective customers the reasons and details to make a smart choice. This tip is the action ingredient of an advert copy.

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