Salesforce Marketing Cloud for Dummies by Bullock Chester; Pollard Mark; Bullock Chester & Mark Layton

Author:Bullock, Chester; Pollard, Mark; Bullock, Chester & Mark Layton [Bullock, Chester & Layton, Mark]
Language: eng
Format: epub
Publisher: John Wiley & Sons, Incorporated
Published: 2017-10-30T00:00:00+00:00

Creating Email Content

For this section, we collaborated with Justine Jordan, email-marketing industry leader and vice president of marketing at Litmus. Litmus software helps you optimize your email marketing by providing email previews, comprehensive checklists, and advanced analytics. You can learn more about Litmus at https://litmus.com.

Subject-line best practices

The subject line is one of the first things that people look at when they're deciding whether to read your email. A lot of conflicting information about subject-line best practices exists. Unfortunately, there’s no secret formula for the perfect subject line. The best subject line for you depends on factors such as the following:

The goal of your email

Your audience

How you measure success

How well the content of your email delivers — or doesn’t — on the promise made in the subject line

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