Running a Restaurant For Dummies by Michael Garvey & Heather Dismore & Andrew G. Dismore

Running a Restaurant For Dummies by Michael Garvey & Heather Dismore & Andrew G. Dismore

Author:Michael Garvey & Heather Dismore & Andrew G. Dismore
Language: eng
Format: epub
ISBN: 9781119605478
Publisher: Wiley
Published: 2019-06-05T00:00:00+00:00


Drawing Drinking Crowds

Creative bar owners bring in the crowds in a variety of ways. Behind every busy bar is a reason people come, whether it’s music, games, or drink specials. Maintain flexibility in your design so you can reconfigure your space easily as your bar business changes. In this section, we give you some pointers on what you may want to use to both draw and entertain the masses.

Running promotions

Promotions are events you use to attract customers — and make more money. Your job is to find a balance between getting people in the door and actually profiting from this increased traffic. If a promotion doesn’t make money, it’s not successful, no matter how many people you get in the door. Planning and analysis are key: Use the same process for forecasting expenses and sales we show you in Chapter 5 to outline the best, worst, and most likely scenarios for each promotion. Then follow up to determine the actual outcome.

Promotions are limited only by your imagination (and all applicable laws, of course). Put yourself in your potential customers’ shoes to figure out what will draw them in. Here are a few creative promotions we’ve heard of, which we include to spark your creativity. We don’t recommend that you do or do not use them: Think about what works for the clientele you’re going after, what fits with your local liquor laws, and what’s profitable for your business:

Sponsor a softball team: You get advertising space on the jerseys or in the league programs, and the players — and their friends and family — become part of the greater bar family. This approach works with other sporting events (like golf outings) and leagues, too.

Take part in radio station promotions: Partner with a local station to broadcast from your bar. Give away free stuff such as shirts, other merchandise, and event tickets to improve your chances of drawing a crowd.

Offer a free happy-hour buffet: Set up an appetizer buffet for a limited period of time, or simply offer complimentary snacks and appetizers at certain hours. You can also charge a small fee to cover some of the costs.

Create a bar event schedule: For example, you can make Monday football night, Tuesday karaoke night, Wednesday mud-wrestling night, and Thursday $2 draft beer night.

Feature a ladies’ night: Women get two-for-one drinks or no cover charge. Bring in the women, and the men will follow.



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