Rip Gop by Stanley B Greenberg

Author:Stanley B Greenberg
Language: eng
Format: epub
Publisher: St. Martin's Publishing Group

It was not TV ads that reached these voters to get out their vote. Three quarters of unmarried women said that candidates, campaigns, and other organizations reached them with “print materials in the mail”—outpacing those indicating they saw an ad on TV by nine points—and 44 percent of unmarried women reported receiving phone calls.

We now know from the series of interviews I conducted with the same respondents in the Rising American Electorate battleground panel that nearly half of those voters in the Rust Belt decided their vote before or during the summer. The unmarried women who decided how they would vote before the fall voted straight ticket during that period, giving nearly 75 percent of their votes to Democratic candidates for the House, Senate, and governorships.

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