Real Leaders Don't Boss by Ritch K. Eich

Author:Ritch K. Eich [Eich, Ritch K.]
Language: rus
Format: epub, mobi, azw3
Publisher: Career Press
Published: 2012-04-13T22:00:00+00:00

This tradition of highlighting the history of an organization can have a significant impact on leadership development. The lessons of the past, and respect and appreciation for those who came before, can instill a great sense of pride in being part of something special and unique. It also helps potential leaders understand the organization from a much deeper perspective.

When people feel that they are a part of something important or something that fills a need in the world, they take their work more personally and strive harder to see a mission fulfilled. A case in point is radio station KCLU-FM, home to the smallest yet most prolific team of professionals I have ever had the pleasure of championing. The station is an NPR affiliate owned by the Regents of California Lutheran University (CLU) in Thousand Oaks, California. Led by its indefatigable and inimitable general manager Mary Olson, the four-person radio station serves Santa Barbara and Ventura counties. The station’s only trained journalist is National Edward R. Murrow award-winning news director Lance Orozco. Operations and program director Jim Rondeau is a substantial broadcast award-winner in his own right. The entire team is supported and complemented by the multi-talented membership director, Mia Karnatz-Shifflett.

Winner of more Mark Twain, Associated Press, Radio Television News Association, Golden Mike, Edward R. Murrow, and other awards than many of the nation’s largest stations, KCLU unquestionably has a big-league news presence yet a unique and special local flavor. The station is truly the “go-to” place for live and breaking news, and the community relies on KCLU staff to keep them apprised of any natural disaster affecting Southern California.

After 17 years of broadcasting from a very cramped former student chapel in an older residence hall at CLU, KCLU moved into a new and much improved facility in 2011. Its new $3.1 million home, the Paulucci Studios, is a testament to the many years of hard work and faith from its staff and the ongoing support of its listeners, volunteers, and donors.

One of the leadership challenges I faced was convincing CLU leadership as well as many of my colleagues that a new broadcasting facility should be included on the university’s list of fundraising priorities. Faced with many important academic and facility needs, this was not an easy sell. But as a university-wide capital campaign was in the planning stages, I fervently believed that raising private funds for a new freestanding broadcasting facility with state-of-the-art production studios and a “community room” (where forums of local and national topics could be discussed) would help KCLU expand its programming and reach. Moreover, KCLU could more effectively be leveraged to help raise the university’s awareness, strengthen its brand, and further enhance its reputation in the region. After the KCLU staff made an excellent presentation to the university strategic planning committee, my colleagues rallied to approve a new station being placed on the capital campaign priority list.

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