Qualitative Methodologies in Organization Studies by Malgorzata Ciesielska & Dariusz Jemielniak
Author:Malgorzata Ciesielska & Dariusz Jemielniak
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham
5.6 Conclusions: How to Make a Focus Group Interview Successful
Let us summarize the most important points of this chapter in the form of a short guide on how to make a focus group interview successful. First, we will need to determine the objective of our research and set the research questions. Let’s think about the significance of group processes and of individual opinions of our respondents to our objectives. At this stage, it will be necessary to decide if the FGI method is the best approach to be implemented as part of our project.
Second, still bearing our research objectives and questions in mind, we’ll need to select the most appropriate variant of the method. Should we take advantage of standard focus group interviews, or maybe of some special type thereof? This way we build the framework for specific tasks, starting from determining the research population and then the research sample . How much do our respondents differ from each other? What groups are of interest to us? How should we divide these groups? We answer these questions planning the number and the structure of our groups. Before we commence our research project, we need to compose our research samples of the right mix of respondents. Our respondents should be people who not only meet the recruitment criteria, but who are also open and communicative, able to take active part in a group discussion, and displaying a balanced level of dominance and acquiescence towards their interlocutors. We should also make sure that the discussion scenario has been designed as necessary. It’s also important to select the right moderation techniques, that is, ones that will let us pursue our research objectives best.
Finally, when we’re already at the stage of interpreting research findings and forming conclusions, we need to remember to consider all individual answers of our respondents in the context of the whole discussion and of the group they have been given in.
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