Public Relations by Paul Baines & John Egan & Frank Jefkins

Author:Paul Baines & John Egan & Frank Jefkins [Baines, Paul]
Language: nld
Format: mobi
Publisher: Taylor and Francis
Published: 2007-06-06T14:00:00+00:00

Copy to printer

1 April

Proofs from printer

14 April

Corrected proofs to printer

21 April

Revised proofs from printer

28 April

Corrected revised proofs to printer

5 May

Delivery by printer

19 May

The use of software compatible with the printer (e.g. Quark Express) may help eliminate at least one of the printing proof revisions, as it enables the PRO to prepare mock-ups prior to submission to the printer. Whereas it may constrict the proofing, it should not replace it. To avoid costly work, it is wise to heed the printer's instructions on making corrections, and to understand at which stage further corrections should not be made.

Correcting proofs

Two things should be remembered about correcting proofs. Firstly, it is generally too late at this stage to start rewriting copy. However, if serious amendments are vital, they should be made in such a way that the length of the column or page is not exceeded, otherwise subsequent columns and pages will have to be altered to take in the overflow of extra material. When deleting and replacing copy, the new copy should consist of approximately the same number of characters. This is not, however, quite as crucial a feature as when the old, inelastic metal type was used. The modern software program can expand or condense type to fill more space or accept more copy, but only within certain parameters, without changing the overall layout.

Secondly, the corrections should be made clearly so that the printer can understand what is required. If you are using compatible software, changes may be made direct onto the file before returning this to the printer. If, as is still generally the case, manual corrections are made, they should not be scribbled all over the proof, but confined to the margins and the proper correction signs used. Proof correction signs have been changed in recent years to conform with international requirements. The long-used stet (meaning ‘let it stand’ when something has been deleted in error) has, for example, now been replaced by a tick in a circle. The current correction signs are shown in Figure 18.1.

The following advice may be helpful when correcting proofs:

● When manually correcting proofs, the author's corrections (i.e. changes introduced by the author or customer) should be made in black or blue. They may be chargeable!

● Corrections of printer's errors should be in red. (If the printer has read the proof he will make his own corrections in green.)

● Mentally divide the work with a vertical line down the middle, placing corrections on the left-hand half in the left-hand margin and those on the right-hand half in the right-hand margin.

● Read syllable by syllable slowly.

● Check headings, as errors here are frequently missed.

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