Propaganda by Edward Bernays

Author:Edward Bernays
Language: eng
Format: epub, mobi, pdf

“Inter-​commodity competition is, of course, the most spectacular of all. It is the one which seems most of all to have caught the business imagination of the country. More and more business men are beginning to appreciate what inter-​commodity competition means to them. More and more they are calling upon their trade associations to help them- because inter-​commodity competition cannot be fought single-​handed.

“Take the great war on the dining-​room table, for instance. Three times a day practically every diningroom table in the country is the scene of a fierce battle in the new competition. Shall we have prunes for breakfast? No, cry the embattled orange-​growers and the massed legions of pineapple canners. Shall we eat sauerkraut? Why not eat green olives? is the answer of the Spaniards. Eat macaroni as a change from potatoes, says one advertiser-and will the potato growers take this challenge lying down?

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