Price Psychology:: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing by Lewis Richard G

Author:Lewis, Richard G.
Language: eng
Format: epub, pdf
Publisher: Riana Publishing
Published: 2021-12-21T00:00:00+00:00

1 Adaval, R., & Monroe, K. (2002). Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28(4), 572–588. https://doi.org/10.1086/338212

2 Thomas, M., & Morwitz, V. (2005). Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition. Journal of Consumer Research, 32(1), 54–64. https://doi.org/10.1086/429600

3 Dehaene, S. (1992). Varieties of numerical abilities. Cognition, 44(1–2), 1–42. https://doi.org/10.1016/0010-0277(92)90049-n

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