Poles Apart - Challenges for business in the digital age by Kate Baucherel

Author:Kate Baucherel
Language: eng
Format: epub
Tags: business, internet, E-commerce, monkey, management, SME, leadership
ISBN: 9781783336791
Publisher: Andrews UK Limited 2014
Published: 2014-03-05T00:00:00+00:00

Polar Bears: Susceptible to temptation, without understanding the risks.

Polar Bears can be too trusting, thinking they know how to handle the internet and are above the dangers it presents. The main risk is falling for phishing attacks offering rewards that look too good to be true.

There are documented cases of young staff members with access to commercially sensitive data revealing this inadvertently in an unsolicited ‘quiz to win an iPad’ or similar. For a business, this is the more risky end of the spectrum - losing some face online can be dealt with, but compromising business confidentiality and data protection is the greater threat.

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