Pivot & Grow: The Essential Guide To Business Success by Priestley Andrew

Author:Priestley, Andrew [Priestley, Andrew]
Language: eng
Format: epub
Publisher: W&M
Published: 2020-10-30T00:00:00+00:00

The first word is easy, because out of the three words you have to play with, your first word is THE!

The second word of your Fame Name should be WHAT YOU MOST WANT TO BE KNOWN FOR.

The third word of your Fame Name should be THE OUTCOME/RESULT YOUR CLIENTS RECEIVE.

IE: Brand is what I most want to be known for and building their brand is what my clients receive, so The Brand Builder is perfect.

In May 2020, I published The Law of Brand Attraction book and featured 22 of my Brand Builders Club members in it, along with two of my dear friends from The Secret. I have taken a small section of those Authors to show you their Fame Name, so it gives you some ideas.

All of the people you see above are Coaches, Trainers, Mentors and/or Consultants, so it is easy for them to get swept up in an already flooded industry. They were drowning in the sea of sameness. So the first thing I did was take them through the 7 Step Brand Kickstarter to create their brand positioning strategy and get their Fame Name in place. As you can see, they each now have a Fame Name that positions their brand to exactly match what their ideal customers want. As a result of this branding process, they are now highly in demand, charging what they are worth and busier than they’ve ever been. So, let’s now work on your Fame Name.

Step One…

List some important keywords you want to be known for. IE: Trish Carr of The Women’s Prosperity Network is paid thousands of dollars per day to train companies how to sell more. She shows them how to turn their mouth into money and has built her reputation as ‘The Results Revolutionary’. Some of the keywords that Trish used whilst creating her Fame Name would have been Money, Sales, Sell More, Turn Your Mouth Into Money, Results, etc. These were just a few of the keywords she came up with to start her Fame Name process.

Now it’s your turn. What do you want to be most known and remembered for? Start by listing below at least five to ten keywords that you most want to be known for...

Step Two…

Now list some important keywords around the results you deliver, i.e., Gosia Gorna has a successful business supporting her clients to release their fears. ‘Release’ is what she does as she doesn’t just relieve her clients fear, she releases it, so it is gone forever. Her Fame Name ‘The Fear Releaser’ is perfect because FEAR is what she is building her name in and Releaser is what she does. Now it’s your turn. What results do you consistently leave your clients with? Again, list five to ten different options...

Step Three…

Now let’s bring it all together and play with picking different words from your answers in both step one and two, bringing them together to play with different variations of Your Fame Name...

Congratulations! Now you need to test it!

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