Periscope Marketing Excellence by Brock David;

Author:Brock, David;
Language: eng
Format: epub
Tags: periscope, periscope marketing, periscope live stream, video marketing, periscope marketing strategy, periscope digital marketing, how to periscope marketing
Publisher: Scribl
Published: 2019-02-19T00:00:00+00:00

Chapter 5:

How to Make Amazing Videos for Periscope

Regardless of your strategy, at the end of the day you’re still going to need to create the best content that you possibly can. In this chapter we’re going to look at how to do this so that you have a real advantage over the competition already on the app.

This is going to have some things in common with creating great video content for YouTube or for any other platform. Ultimately, you’re recording videos and there’s only so many different options you have regarding how you go about that!

But there are also some unique differences. Of course you’re not going to get the chance to edit your footage and that means you can’t add music or effects! And as we’ll see, there are also some other slightly more subtle ways that making videos for this platform differs. We’ll look at both general vide-making tips here, as well as some tips that specifically apply to streaming content.

And when you’ve spent some time on Periscope you’ll quickly realize that this is something more people need to read!

Tips for Live Streaming

As mentioned, live streaming videos means that you can’t add any editing after you’ve already filmed the video. This then means you’ll need to do as much as you can to add to the footage in other ways.

For instance, a lack of music can often make videos seem less professional. This draws more attention to your pauses and silences and also makes it harder for you to generate some emotion in your footage.

So what you can do to get around this, is to just simply add some music in the background. Of course there are potential copyright issues here but for now this is something you don’t need to worry about (unlike YouTube, Periscope can’t detect copyright music and it’s also uncertain how the law would apply to this anyway!). Still, if you do own some of your own tracks, or if you have license-free music, then using that could be a good strategy.

Of course if you’re a marketer, then one of the main things you’re going to be trying to do is to sell things or promote your blog. You can do this by telling people in the video itself where they can find more of your content/buy your products but this won’t always work as some people are likely to miss it.

So what can you do to encourage people to check out the links you want them to look at?

One easy answer is to share those links right on your video. On YouTube you might do this by having a caption on the video or even a link. As you can’t add this to a Periscope video, then what you’ll need to do is to find another way to add the text.

And one way to do that is simply to include your branding in the video itself. You could actually make a piece of card showing your brand and the address of your website for example.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.