Paula Scher by Paula Scher

Author:Paula Scher [Scher, Paula]
Language: eng
Format: epub
Publisher: Princeton Architectural Press
Published: 2020-02-01T10:25:01+00:00

In the summer of 1997, George put on a revival of On the Town and Shakespeare’s Henry VIII. Like all the other Shakespeare in the Park productions, the posters were mostly typographic. Then, in 1998, an improved version of the On the Town summer production went to Broadway. Unlike Noise/Funk, On the Town was a traditional Broadway musical, attracting traditional Broadway audiences who demanded a traditional Broadway poster. I hated the show and its graphics, too. It had a heavy emphasis on dance, and the pictures I had to work with looked like the sort of Broadway advertising I had rebelled against. And as a Broadway show, it would demand a similar output to Noise/Funk.

In retrospect, the Public Theater posters and promotions suffered as a result of the shows that went on to Broadway. A number of good posters for interesting shows were not reproduced because of limited budgets. Others seemed to have been compromised either by theater politics or failures in my designs. The Public staff had grown with new theater managers, marketing directors, and in-house designers who were hired by those marketing directors. They rotated regularly, and I had increasingly less communication with them. The Broadway productions stretched the resources of the Public and of my team.

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