Online Marketing Inside Out by Brandon Eley & Shayne Tilley

Author:Brandon Eley & Shayne Tilley
Language: eng
Format: mobi, epub
Publisher: SitePoint Pty. Ltd.
Published: 2009-08-16T04:00:00+00:00

Establish a Clear Social Media Policy

A company’s employees should be very clear about what kinds of activities are acceptable, and this includes social media.

We discussed social media policies in some detail in Chapter 2. Use those principles to establish a clear social media policy that encourages openness, while also ensuring that employees are working to enhance and protect the good name of your brand.

Trademarks and Copyright

It should probably go without saying, but you should own the copyright to anything you post online, or obtain written permission from the copyright owner before publishing. Though you can usually delete content from social media web sites after posting, it may already have been reposted in other places—almost instantly. In fact, it may never truly disappear.

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