Nordic Consumer Culture by Søren Askegaard & Jacob Östberg

Nordic Consumer Culture by Søren Askegaard & Jacob Östberg

Author:Søren Askegaard & Jacob Östberg
Language: eng
Format: epub
ISBN: 9783030049331
Publisher: Springer International Publishing


Adherence to the rules brings social trust to sailing. The responsibilities at sea do not prevent the feeling of freedom for Anni. These responsibilities differ so much from her daily responsibilities at work that they serve as a tool for getting a sense of freedom. The cultural rules and codes in the boating community do not bring anxiety to her, as they allow for a sort of structured freedom and peace of mind. This illustrates well the Nordic tendency to respect rules and egalitarianism (Kjeldgaard and Östberg 2007).



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