New Indian Nuttahs by Kavyta Kay

New Indian Nuttahs by Kavyta Kay

Author:Kavyta Kay
Language: eng
Format: epub
ISBN: 9783319978673
Publisher: Springer International Publishing

2.5 A Note on Changing Media Choices

As stated in the introductory chapter, streaming platforms and social media offer an intriguing archive of analysis because it is evident that digital media is a legitimate and influential medium whose viewership consists of a sizeable, predominantly millennial, audience. Television consumption is changing rapidly and that is driven by four major things, according to Tim Leslie, Vice President of Amazon Prime International, who at the India Today Conclave 2018 lists:1.Customer convenience (i.e. giving customers the ability to stream whatever they want on any given device at any time they want). Smartphones have significantly driven this requirement, particularly in a mobile-first country like India where there are 400 million phones, and by 2021 there will 700 million phones. However, many people do stream on smart televisions; for example many Amazon Prime users are Fire TV stick owners.


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