Museum Branding by Wallace Margot;

Author:Wallace, Margot;
Language: eng
Format: epub
Publisher: Rowman & Littlefield Publishers

Chapter 12

Digital and Social Media

Figure 12.1 Fountain of the Righteous, Illinois Holocaust Museum & Education Center, Skokie, Illinois. The museum gets the best endorsement there is—unsolicited and in social media. Source: © David Seide/DefinedSpace.com.

Media—and that means all digital and social platforms—are not created equal and from the moment of their birth they are nurtured by distinctive communities.

Most museums place three to four social media icons at the bottom of their website home page, and some have elevated them to the beginning of the website.

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