Multi-Channel Marketing, Branding and Retail Design by McIntyre Charles;Melewar T. C.;Dennis Charles;

Author:McIntyre, Charles;Melewar, T. C.;Dennis, Charles;
Language: eng
Format: epub
Publisher: Emerald Publishing Limited
Published: 2016-10-14T00:00:00+00:00

Do you consider that most people look at or value the buildings or surroundings related to shop fronts? Do the surroundings in pedestrian areas matter — consciously or unconsciously?

Are store exterior and façade elements important only in heritage or historical surroundings?

Are these concerns any business of retailers and why/how/should they attempt to address them? — or is the business of business only business?

How would you go about ‘proving’ (or ‘disproving’) the issues raised in this case?

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