Mug and Tweet: Social Communication in the Digital Age by Rich Simmonds

Author:Rich Simmonds [Simmonds, Rich]
Language: eng
Format: mobi
Published: 2014-05-11T14:00:00+00:00

What is an ‘Event Trend Activation’?

An activation is when you specifically invite influencers to Tweet at your event with the intention of trending your event. The strategy is to get more people are talking about your #hashtagged event/product/service than any other #hashtag on Twitter, that is when your #hashtag officially trends.

Why should I want to #trend?

Because trending on Twitter causes more people to be exposed to your event, product, service and brand!

Planning a #trending is a tough nut to crack - and can be more of a luck than effort thing; we have literally no control over what else will be trending on the same day you’ve planned your own #trend.

Returning again to why having Social Influencers help you to trend, let’s look at who exactly a Social Influencer is.

They have a large number of followers with whom they engage effectively, consistently and regularly. The number of followers makes a measurable difference - just as newspapers and magazines need a wide readership to ensure earning revenue from advertising - so do Social Influencers help your #hashtag gain more traction amongst your potential audience because of the wide reach of their tweets.

The foundation, then, to catalyse a #Trend is effective, attentive, listening, and responsive communication!

Head on over to the next chapter for how to communicate within the Global Village.

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