Modern Marketing Edge: Turning Strangers into High-Paying Clients, at Wild Scale by Tony Kenyagoh & Tom Roy

Author:Tony Kenyagoh & Tom Roy [Kenyagoh, Tony]
Language: eng
Format: azw3
Published: 2021-06-28T16:00:00+00:00

How to Automate Next Steps Based on Lead Score

Once you know how many points your leads can accumulate, figure out how many points are needed to indicate that a lead is ready for individual attention.

Working with your sales team, you will need to determine a score threshold with which to run automation. For example, once contact has reached your predetermined score threshold of 100 points, you can set a task to notify your sales team to have a conversation with the lead or automatically email these leads with a call-to-action. This all but guarantees the most qualified leads are targeted at just the right time.

You might also want to automate additional follow-up processes that occur when leads reach lower thresholds to keep developing their relationship with your brand.

A common cause of wasted time on a sales team is when leads aren't routed to the right team player. For example, maybe your sales team is regional, or maybe you want leads for a certain product to go to one sales rep only, but occasionally they end up with the wrong person at first. Reassigning leads to other team members means a longer first response time and can create a poor first impression for new leads.

With automation tools, you can assign incoming leads to a lead router to easily distribute them to different members of your team to better leverage everyone’s time.

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