Media Imperialism in India and Pakistan by Farooq Sulehria

Author:Farooq Sulehria [Sulehria, Farooq]
Language: eng
Format: epub
ISBN: 9780367891152
Barnesnoble:
Publisher: Taylor & Francis
Published: 2019-12-10T00:00:00+00:00

3.8 Cost of the TV System

The FAQs section on the PEMRA website ducks the question ‘How much investment is required?’ by stating, ‘It is difficult to give an exact figure as it depends on the quality of the Satellite TV Station and the current market prices.’

However, three PEMRA documents (PEMRA, 2003; PEMRA, 2004; and PEMRA, 2010), in passing, mention the cost factor. A 2013 press report in the daily Express Tribune (see Khan and Rahman, 2013), also takes up the debate on the cost of setting up a television channel in Pakistan. However, a systematic study on the cost of a television system has not yet been conducted in Pakistan either by an individual or an institution.

Also, while the above-mentioned reports and some other studies (FBS, 2008, for instance) take the cable system into account, other elements of the TV system such as satellites, import and production of TV sets, PTV and PEMRA establishments, the content–production industry, and infrastructure (electricity, telecommunication, transport, etc.) costs have not been taken into account in these studies.

Drawing upon the above-mentioned documents, background interviews, market reports and financial statements, I will outline below not merely the approximate cost of the TV system in terms of one-time investments, but an attempt will also be made at computing the annual running costs.

Moreover, employment opportunities generated by investments in the TV system will also be discussed. Most importantly, this section will endeavour to point out the direct economic cost of dependency.

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