Measuring Voting Behaviour in India by Kumar Sanjay; Rai Praveen;

Author:Kumar, Sanjay; Rai, Praveen;
Language: eng
Format: epub
Publisher: SAGE Publications

Avoid Writing Two Questions in One

While formulating survey questions, one should always avoid writing two questions in one question. For example, Do you like Rahul Gandhi and Sonia Gandhi? This looks like asking a question or expressing opinion on leadership, but the problem in this question is that this question has two questions in one question. While the first question is about the choice of Rahul Gandhi, the other question is about Sonia Gandhi. At times it may be difficult for the respondent to give a clear-cut answer to this type of question. One may not like Rahul Gandhi as a leader but may like the leadership of Sonia Gandhi. If the question is worded like this, it may be very difficult for the respondent to give a clear answer to this question. The respondent does not have the choice of giving a positive answer for one and negative answer for the other. So if the answer to this question is recorded in the affirmative, it implies that the respondent likes both the leaders. On the contrary, if the answer is recorded in the negative it means the respondent neither likes Rahul Gandhi nor Sonia Gandhi which may not be correct. The respondent may like one and dislike the other, but questions of this kind do not help in getting a clear-cut answer from the respondent. Such unclear answers will result in measuring voting behavior which may be unreliable. This is called a “Double-barreled” question that must be completely avoided in any survey questionnaire.

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