Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Kahle Lynn R.;Valette-Florence Pierre;

Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Kahle Lynn R.;Valette-Florence Pierre;

Author:Kahle, Lynn R.;Valette-Florence, Pierre;
Language: eng
Format: epub
ISBN: 1900000
Publisher: Taylor & Francis Group


Systems of Organizational Values

As noted by Poumadère (1985), each organization is unique. The individuals and groups of which it is composed, the type of activities and jobs it offers, its beliefs, norms, and values—all of these differ. Its history, its collective rituals, and its taboos differ as well. The style of its leaders contributes further to the unique structure and culture of an organization. Taken together, this collection of shared values allows us to characterize the visible identity of an enterprise (Strategor, 1988).



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