Marketing Analysis in Sport Business: Global Perspectives by Kevin K. Byon & Brian H. Yim & James J. Zhang

Author:Kevin K. Byon & Brian H. Yim & James J. Zhang
Format: pdf
Tags: Sport Marketing Analyses, Introduction, Structural Equation Model, Disruptive Technologies, Sport Event Marketing, Centrality, Digital Communication, Challenges, Systematic Review, Digital Sport Marketing, Digital Ticketing, High School Athletics, Spectator Demographics, Social Media, Stakeholder Relationships, Online Communication Network, Sport Industry, Micro-Celebrities, Social Media Marketing Strategies, Facebook Marketing Practice, New Zealand Provincial Rugby, Sport Fan, Facebook Pages, Influences of Post, Characteristics, Brand Attributes on Fan Engagement, Marketing Obstacles, Obstacle Racing, Congruity Perceptions, Endurance Event, Participant Consumers, Service Provider, Selection, Analytic, Hierarchy Process, Approach to Sport Facility, Enterprization, COVID-19 and Economic Impacts, Brand Attributes Scale, Professional Sport Teams, Strength, Uniqueness, Favorability of Team Attributes, Analyzing Athletes, Satisfaction, Organization, of a Sport Event, Development of a Questionnaire
Publisher: Routledge
Published: 2023-09-15T00:00:00+00:00


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