Managing More-than-Moore Integration Technology Development by Riko Radojcic

Author:Riko Radojcic
Language: eng
Format: epub, pdf
ISBN: 9783319927015
Publisher: Springer International Publishing

“So, having said all that, our mission is,” he continues and puts up this slide:

And he explains much of the thinking behind the original Advanced Technology Initiatives, putting the emphases on collaboration with the supply chain. He then outlines the key More-than-Moore type of target technologies that he wants us to focus on, highlighting the technologies for Integrated Passive Devices (IPD) and 2.5D and 3D Integration (*TBB 2.4). He then says that now that we have dedicated resources we have a certain capacity to learn, and using an analogy of filling a bucket with rocks and sand, defines these major projects as big rocks, but emphasizes that there is still room for the ‘sand in our bucket of learning’ that can be used to explore new and different technologies.

With that, he steps away from his laptop and asks, “What do you all think?”

Silence… We all stare at the slide and look at each other – maybe a bit confused. I look around the room and notice that Darth is staring at me. Hmm. I don’t like it. Smarmy, I am thinking. He strikes me like a creep. I hope I won’t be working with him….

“OK. Total agreement, I see,” continues Steve. “I would like now to talk about where we go from here and specifically how do we structure the Advanced Technology group.”

“You mean the organization?” asks Atul.

“Well, we have learned that matrixing Advanced Technology within a Product Delivery activities does not work. So, we now have the management approval to form a dedicated Advanced Technology line organization. We are a separate team with a separate mission that is not tied to any direct product delivery,” Steve responds. “On the other hand, the classic challenge of such a line organization is maintaining the connections with all the other activities – avoiding isolation from the rest of the Company and becoming an irrelevant silo. This is a risk especially for activities that are not directly tied to product delivery – like ATI. Keeping those connections going will be one of our key challenges…”.

“I get that,” cuts in Dr Cz, “but now that we have this ATI line organization – how do we organize ourselves internally? With the addition of VisionX people to the existing RoCo team, we have quite a skill mix range. Packaging, Design, Test Chips, Characterization, Modeling… So how are we going to manage ourselves? Do we create a single pool of talent, and staff projects like in a matrix organization? Do we organize groups focused on specific target integration technologies – like mini line organizations? Do we do a bit of both?”

“Good question. This is what I think,” Steve answers. “I believe that we should organize ourselves to align with our target customers. We – Advanced Technology – have customers like anyone else. So, the Integrated Passive Devices (IPD) technology is most likely to be used in the Analog/RF products. The 2.5D and 3D Integration technologies are more likely to be deployed by the digital products. So, I

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