Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey
Author:David Airey [Airey, David]
Language: eng
Format: epub
Tags: Art, Non-Fiction, Business
ISBN: 9780321660763
Publisher: New Riders
Published: 2009-11-30T13:00:00+00:00
Like any good agency, designers fi rst worked up a series of sketches before presenting the three strongest logos to Woodmere—the monogram, the signature, and the perspective.
The agency’s standard practice is to initially present designs only in black and white, since its designers have found that color biases a client’s ability to focus on the form and ideas that the logo communicates.
Woodmere’s
monogram
concept
By 160over90
2008
111
Logo Design Love
Woodmere’s
signature
concept
Woodmere’s
perspective
concept
112
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