Listening to Type by Alex W. White

Author:Alex W. White
Language: eng
Format: epub
Publisher: Allworth Press
Published: 2016-03-12T16:00:00+00:00

Each book cover combines assigned variables in different combinations, which are listed beneath each study. The freshness of the designs is a result of the design process used.

Limitations cause creativity. Art for this exercise was selected from Dover’s collection of steel engravings. They are not chosen for any intrinsic relatedness to book titles: lack of belonging requires abstraction to convey meaning. Book titles for this exercise were selected for their interpretability. Novels, because of their broad content on various subjects and their emphasis on the human condition, work well. The extremely wide typeface selected is Clarendon Bold Expanded Rounded. This peculiar face imposed itself in ways that required creative flexibility. The limitation itself causes unexpected and interesting design solutions.

Advanced typography exercise

This is a more advanced exercise for juniors and seniors. It has three preliminary critiques before the final is due. Elements, which vary every semester, are assigned so students don’t waste time deciding what to use: the exercise isn’t about choosing material, it is about choosing what to do with it to convey a message.

Purpose To explore manners of organizing typographic elements, space, and imagery into coherent groups that express hierarchy and show clear relationship finding.

Process, Part 1 Use the 600dpi tiff image provided. Place your image in a Illustrator document so the longest dimension is 3p0 in from trim on a 66p0 x 51p0 page. Print on a bright white, heavy-weight sheet.

Process, Part 2 Design three book covers. The single most important aspect of this exercise is to abstract the type and imagery. Using the chart below, choose one attribute from each of the six columns and combine in a single study. Make a second study using another unused attribute from each column. Combine the remaining unused attributes from each column and combine in a third study. No other elements may be used and no elements, including type, may be repeated. Compositions are to be 42p0 x 55p6 vertical. Execute all preliminary studies full-size. All studies must use the single version of the assigned font. Though using a single typeface keeps you from using font contrast, there are five typographic contrasts that remain available: Position (Col A); Value (relative darkness) (Col B); Size (Col C); Base alignment; and type treatments you may add to the font in Illustrator.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.