Launch (Updated & Expanded Edition) by Jeff Walker

Author:Jeff Walker [Walker, Jeff]
Language: eng
Format: epub
Publisher: Hay House
Published: 2021-07-26T22:00:00+00:00

YOUR SEED LAUNCH

Now let’s get to the nitty-gritty of the Seed Launch. This is the ideal launch if you’re just starting out and you don’t have a list or a product. It’s also great if you have an idea for a new product but aren’t sure of the demand for it, or if you would like to get paid for the product before you create it. You’re going to find that the Seed Launch is enormously flexible. The one real limitation is that this style of launch doesn’t work for physical widgets. But if you have a knowledge- or learning-based product, then this is a perfect fit. If you want to teach how to lose weight, build a better relationship, find a better job, run your first marathon, train your dog, bring in more chiropractic patients, get more followers on social media, or anything like that, then you’re going to love the Seed Launch.

The good news is that by now you’ve already learned nearly all the tools and concepts that you need in your Seed Launch. The even better news is that the Seed Launch is the simplest launch of all. The best news is that you’re going to end up with your own product by the time you wrap it up, and it’s going to be a great product that’s perfectly tuned to your prospects’ needs and desires.

The Seed Launch takes advantage of two phenomena that very few people are aware of unless they’ve done some list-based direct marketing. The first is that, on a percentage basis, smaller lists are more responsive than bigger lists. And I’m not talking a LITTLE more responsive—I mean they’re a LOT more responsive. For instance, I once did a launch to a list of 299 people. I was trying to make one of the most difficult sales ever by taking an online service that had originally been free and charging for that exact same service. And the new price was not inexpensive; it was $100 per year.

On the face of it, I was looking at an extremely difficult sale, but the list was very warm (in other words, I had a very strong relationship with the people on the list). In the end, I had 297 out of the 299 sign up for the product, which gave me a conversion rate of 99.3 percent. That’s one conversion stat that I’m pretty sure I’ll never be able to top! My results were certainly not typical; I only had this result because of the strength of the community and my super-warm relationship with it. But more to the point, if the list had contained 3,000 people, then I wouldn’t have had anywhere near that conversion rate.

The second little-known leverage point the Seed Launch capitalizes on is that in almost every list there’s a percentage of people known as “hyper-responsives.” These are your raving fans. They open up every email or letter you send them. They’ll eagerly buy whatever you offer. These people are the first

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