Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate by Hall Doug

Author:Hall, Doug [Hall, Doug]
Language: eng
Format: mobi
ISBN: 9781578603688
Publisher: Perseus Books Group
Published: 2010-03-29T16:00:00+00:00

Writing and defining your thoughts on paper is also important if you are seeking to transform or revitalize an established business. If you can define clearly what will be different in the future versus the past, then your chances of a new reality are good. If, however, you can’t define with great clarity what will be done differently your chances of true change are near nil.

Some years ago I read the following quote from Don Hewitt, creator and executive producer of the television show 60 Minutes, in Frank Coffey’s book 60 Minutes: 25 Years of Television’s Finest Hour (General Publishing Group, 1993):When all is said and done, telling stories is what it’s all about. It is your ear as much as your eye that keeps you in front of a television set. It’s what you hear more often than what you see that holds your interest. The words you hear and not the pictures you see are essentially what 60 Minutes is all about. People always ask me for the formula for our success, and I tell them it’s simple-four words every kid in the world knows: “Tell me a story.”

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