Internet Marketing: Top 10 Most Effective Strategies by Sergey Puchkov

Author:Sergey Puchkov
Language: eng
Format: azw3, mobi, epub
Published: 2015-11-23T18:30:00+00:00

Chapter 1: YouTube Video Optimization

Over 300 hours of new videos are uploaded to YouTube every minute. For viewers, this is a blessing as they have a lot to watch. For video creators, unfortunately, that statistic should raise some hair. Standing out from such a cloud will take a lot of work.

But that doesn't mean it cannot be done. Actually, if others are doing it, why should you fail? One of the strategies you can use is optimization.

What Is Optimization

When looking for something on the internet, you think of some words you can use to search for that thing in a search engine. Those words are called keywords. For example, you would type “how to bake a cake” in Google. In this case, the keyword is “how to bake a cake.”

When used in a video, the keyword informs the viewer about the content he will see. Also, since search engines can't watch a video, they rely on the keywords to understand it. This helps your video to rank in search results that contain the keyword.

With proper optimization, you can get a lot of viewers some of which may turn into subscribers. And this would lead to an increase in your income.

However, optimization isn't just about using any words. You must find the right ones in a process called keyword research. And this can be a lot of work depending on how competitive your niche is.

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