InstaBrain by Weise Sarah

Author:Weise Sarah
Language: eng
Format: epub
Publisher: Sarah Weise
Published: 2019-02-14T16:00:00+00:00

2. Sharing takes place pre-purchase: To encourage Generation Z to share purchases, remind them during the research stage instead of post-purchase where most brands tend to focus.

3. Experiment with new ways to capture loyalty: Brand loyalty is harder than ever to earn. Do not waste your time with coupons (thank goodness!) The following elements trump traditional loyalty programs for Generation Z: (1) superior mobile experiences; (2) feel-good branding; (3) sheer speed of checkout and delivery; (4) family/friend recommendations. Focus on enhancing one or all of these for a shot at capturing some elusive Gen Z loyalty.

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