Inbound Marketing by Halligan Brian Shah Dharmesh & Dharmesh Shah

Author:Halligan, Brian, Shah, Dharmesh & Dharmesh Shah
Language: eng
Format: epub
ISBN: 9781118896655
Publisher: Wiley
Published: 2014-09-02T00:00:00+00:00

You should also note that YouTube is not just about hilarious videos of kittens doing crazy things (though that genre has proven to be a perennial favorite). You can find many different types of popular videos, including “How To,” “Expert Interviews,” recordings from conferences, and even funny commercials (but they have to be really funny).

The first step with getting started with YouTube is to set up an account for your business (e.g., www.youtube.com/yourcompany). When creating an account, you should pick a name that matches your business name because this name will also become the name of your YouTube channel. The next step is to start posting remarkable videos (uploading video is pretty straightforward), which YouTube hosts for free—meaning you don't have to worry about bandwidth or storage costs.

We've outlined some ways you can create remarkable videos.

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