Iconix by Wolfgang Joensson

Author:Wolfgang Joensson
Language: eng
Format: epub
Publisher: Skyhorse Publishing
Published: 2018-07-14T16:00:00+00:00

KODAK

Instamatic

United States of America 1968

Kenneth Grange (English)

A light switch should be as simple as possible, but not any simpler. You shouldn’t have to be Einstein to switch on the light, after all. This designer reduced the form language to the extreme: cable and housing are round, the switch itself square. This nicely emphasizes the importance of the process with a design that remains in the background.

VLM

Light Switch

Italy 1968

Achille Castiglioni (Italian)

Sometime the best ideas come when you’re on the move. This product was advertised as “for all places except the office,” and people loved its transportability as much as its round shape and glossy red plastic. It needed the advent of modern plastics to turn the mundane typewriter into a fun tool. Mobility was enhanced by a collapsible grip on the back and a cover from which the typewriter emerged, as if from a drawer.

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