I Can See Clearly Now by Dyer Wayne W

Author:Dyer, Wayne W. [Dyer, Wayne W.]
Language: eng
Format: mobi, epub, pdf
Publisher: Hay House
Published: 2013-02-08T14:00:00+00:00

34

I am on the phone with a vice president at my publishing house, T. Y. Crowell, to ask how well my book is selling. After checking, he says, “When your book sells out of its original first printing, we will be moving on to the summer list. You should consider this a success for a first-time author.”

I feel that Your Erroneous Zones will basically die on the vine before it is ever given an opportunity to ripen, and I become a gigantic nuisance to all of the powers that be at my publisher’s headquarters. I talk to the publicity people, and they tell me that there is no budget allowance for promotion of my book. I talk to the people at marketing, and they tell me there is no marketing plan for my book. I make calls to the people responsible for distributing my book to the bookstores, and no one returns my calls. Everything feels as if it is at a standstill.

I’m in the midst of a kind of gridlock that is very new to me. Everything is too big—too many departments not communicating, and then blaming each other for inefficiency. I’m anxious to make something happen that’s in accord with my vision for myself and this book. However, I seem to be running into roadblocks with everyone I encounter. I decide to take matters into my own hands. I figure if they sell out of the first printing while the book is still on the spring list, they will be forced to go to a second printing.

With one phone call, I become a bookstore: Wayne Dyer Books, West Babylon, New York. I call as a bookstore owner and order all the remaining copies of the first printing to be sent to my store (my garage). Two days later, I call the same vice president and ask him to please check on the status of my book. He is exasperated with me, since I have been a persistent pain to him at least twice weekly since Your Erroneous Zones was published three months ago in March.

The VP checks his records to give me the on-hand inventory report, expecting it to be the same as it was when we last spoke a few days ago. He comes back and tells me that the book must be gaining momentum because the entire printing has been sold on a non-return basis. I ask what he’s going to do about that, and he presses the button to order another printing. This time it’s considerably smaller, though: perhaps 2,500 books.

I now have over 4,000 books in my garage; one week later, I buy up the entire remaining second printing as well. My publisher is being forced to go back for a third printing, and now they are beginning to take notice. Meanwhile, I continue to do radio shows and sell my books at my Monday-evening lectures in Port Washington.

I begin to visit as many bookstores as I can in the New York metropolitan area. I take copies of Your Erroneous Zones and ask them to stock the title on consignment.

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