How'd You Score That Gig?: A Guide to the Coolest Jobs-and How to Get Them by Levit Alexandra

Author:Levit, Alexandra [Levit, Alexandra]
Language: eng
Format: mobi
Publisher: Ballantine Books
Published: 2008-04-14T16:00:00+00:00

• Mission Statement: what your health club will provide and to whom

• Situation Analysis: the current status of the market in your area (competitors, et cetera)

• Operations: how you’ll run your club (proposed location, equipment, customer service, staffing, et cetera)

• Marketing: how you’ll let people know about your club (advertising, PR, online marketing, et cetera)

• Sales: how you’ll address the needs of existing members and bring in new members

• Finances: your budgeted costs and how your health club will turn a profit over the next thirty-five years

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