How to Sell to Retail The Secrets of Getting Your Product to Market by Unknown
Author:Unknown
Language: eng
Format: epub
114
Plan Big
of developers, programmers, testers and other skilled people who can
translate the requirements into a usable tool. Each of those parties
adds their input to the process in a sequence, just like a pro duct on a manufacturing line. The output has to be to the quality standard
you’ve promised and delivered to the customer, one way or another, on time. Therefore, the principles of supply chain planning that we’ll consider here are applicable to both product and services suppliers. What we’re going to look at in this section is more about understanding
capacities, lead time, logistics, managing information flow, removing risk from the process, and knowing where the limit ations lie.
Breaking down each of the elements listed above – capacities, lead
time, logistics and information flow – Figure 6.1 highlights what
you need to know about each and why, in order to have a clearer
picture of your current scalability and what you might be able to do
to increase that, if required, in future.
figure 6.1 Supply chain scalability – key considerations
Consideration
What you need
Future actions
to know
to improve
Capacity: this is your
It’s imperative that you
When you understand
ability to create output
know what you can and
the current constraints
within a timeframe
cannot ask of your supply and limitations on your
based on your current
chain – so you need to
capacity, you can review
infrastructure.
know what the maximum options to increase that
output is by hour, day,
by adding in additional
week etc. You also need to resources, shifts,
understand when there is manufacturing lines or
planned downtime
whatever you need.
(Chinese New Year is
It’s also worth reviewing
usually one to watch for
local versus offshore
those who manufacture
options and third-party
in the Far East).
providers who might
Knowing this enables you be able to give you a
to confirm what you can
temporary boost in
or cannot deliver, and in
capacity, to overcome
what timeframe, to a retail peaks in demand, that
buyer.
could be secured on
a short-term, non-
permanent basis.
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