How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity by Fabian Geyrhalter

Author:Fabian Geyrhalter [Geyrhalter, Fabian]
Language: eng
Format: azw, epub
Tags: ECONOMICS / Entrepreneurship, ECONOMICS / Marketing / General, ECONOMICS / New Business Enterprises, BUSINESS &#x26
Publisher: Brandtro
Published: 2016-06-16T16:00:00+00:00

Numeric

Further reading

How To Win The Numbers Game With Your Brand Name

tinyurl.com/winnumbersgame

This category comprises names that consist only of a number or that combine a word with a number to convey a unique story about their brand. For example, the household cleaner Formula 409 (more commonly referred to as just “409”) got its name through perseverance. After creating and testing 408 different formula versions, two young scientists in Detroit developed the winning blend we use today (source: formula409.com)

Pros:

Creating a story between a word and a number can make for a memorable name. Combining a common word with a number that tells a distinct story about your company or product can also make it easier to secure a domain and trademark.

Cons:

It might be difficult to secure a domain if the name only has 3–4 numbers. Longer numeric names can be difficult for your audience to remember.

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