How To Build A Great Customer Experience Through Innovation by Dr. Patrick Chin
Author:Dr. Patrick Chin
Language: eng
Format: mobi
Publisher: Dr. Patrick Chin
Published: 2014-06-10T16:00:00+00:00
Everything about innovations will not work unless the model include change management, which is a mid-long term objective. He quoted examples of his bank having a campaign of which recorded 1000 ideas and narrowed down to top 3. The problem is the leader already decides what he wants early in the process and the whole campaign lost its true effectiveness. So, if the leader or the executive team of the company always believe he/she has the answer to all questions, then it is quite difficult to implement ‘real’ innovation. Also, you also need to recruit the right people with an entrepreneurial attitude.
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