How Digital Is Your Business? by Adrian J. Slywotzky & David Morrison & Karl Weber

Author:Adrian J. Slywotzky & David Morrison & Karl Weber
Language: eng
Format: mobi
Publisher: The Crown Publishing Group
Published: 2001-01-17T14:00:00+00:00

Because serving customers (rather than growth for its own sake) is the driving force behind every Cisco acquisition, the company has not been riven by the culture clashes, incompatible visions, turf wars, and jealousy that destroy many cobbled-together enterprises.

Cisco’s acquisitions offer one additional benefit to the company: Each provides an infusion of great engineering talent, which is in short supply in the technology business.

Cisco’s astute exploitation of the Product-to-Solution and De Facto Standard patterns, its accurate tracking of the evolution of its customer base, and its skilled use of acquisitions as a way of seizing control of new ideas for serving customers, produced, in combination, a business design that masterfully addressed the company’s key business issues. Without getting these fundamentals right, being brilliant at digital would not have mattered.

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