Hotel Success Handbook by Lucy Whittington

Author:Lucy Whittington [Cooper, Caroline]
Language: eng
Format: epub
ISBN: 978-1-907685-38-5
Publisher: MX Publishing
Published: 2010-09-15T00:00:00+00:00

Use a sales formula (AIDA) to attract, interest, arouse desire and call your customers to action when you communicate

Choose and use the best communication channels for your sales and marketing messages

Show yourself in your best light by writing something interesting about what you do, and why it’s different

Prompt bookings by creating a sense of scarcity or urgency

Give different options for responding to your offers

Build and manage your mailing list

Grow your mailing list using offers and incentives

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