Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand

Author:Paul M. Rand [Rand, Paul M.]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2013-09-22T14:00:00+00:00

Owned Media

Owned media is content created and controlled by a brand, whether it’s a website, blog, or the brand’s own social media channels. Owned media is about brand control, and it includes digital media, content, and assets such as websites, blogs, newsletters, white papers, and social media accounts.

Brands are increasingly behaving like publishers with editorial staff managing content creation teams. “Content marketing” is the hot topic when it comes to owned media, and it can facilitate brand information discovery through search and social channels.

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